Compare The similarities and Differences of Production, Distrbution, Marketing and Consumption of Red Dead Redemption and Our Other Chosen Case Study (Angry Birds)

In this essay I am going to answer the opening title by explaining the differences between Red Dead Redemption and Angry Birds, my two case studies.

To start with, the first part of the game production: Developing and producing the games...
Red Dead Redemption (RDR) was developed and produced by Rockstar San Diego who the original game, Red Dead Revolver from Capcom. In the development stage of (RDR) there was quite alot of media convergence, for example, the convergence of gaming and the internet lead Rockstar to create a multiplayer game that could be linked through online players. Angry Birds, however, is very much the opposite as it is only a one player game and you cannot compete online as there isn't an internet version. But one part of the development stage that the games have in common is the creation of the soundtracks: Rockstar created there own music for RDR using Western instruments and artists. Rovio (the producers of Angry Birds) also made there own soundtrack for the game, steering away from typical songs and pop music.
A third part of developing each game, was to work out what console they would be made for. Both games were very different in this stage: RDR was made for two consoles, the PS3 and XBox 360 which would have required a different script for each game. On the other hand, Angry Birds was created for the most popular hardware devices at the time: iPods, iPads and iPhones -Android devices. Although these would have needeed slightly different scripts, they wouldn't have been entirely different like the PS3 and XBox. Both games worked towards the same dead line for each version in order for a simultaneous release.
The second stage of game production is distribution. The consoles that the games are played on are also relevant in distribution. For example, RDR is played on consoles that can connect to the internet whilst you are playing the game. This enables players to play with and against people around the world and also download online content, introducing players to new characters and scenery. This very different to Angry Birds as, like I mentioned previously, you can't play multiplayer, and you cannot use the internet to play with other peolple. Similarly to RDR, Angry Birds is downloaded from the internet, but you can only download different versions of the game, not specific levels. Another area of distribution is the packaging and delivering of the games. It is very easy to compare the games in this area. RDR is a physical game that is in a hard cased form. This means that RDR copies will be delivered to and sold at retailers such as game. Angry birds on the other hand is only available to download online, from app stores on apple devices.
A third part of releasing a video game is marketing. This area is where my two case studies differ the most. To start with, Rockstar created two types of RDR, one for PS3 and one for XBox. Before RDR there was Red Dead Revolver, meaning RDR is a sequel, like Angry Birds 'Rio' a seasonal version of the game. Both games created different versions for the same time in order to have a simultaneous release (synergy, to create a larger affect). In terms of merchandise, Angry Birds certainly made more of an effort when licensing companies to release


MARKETING:Rstar created two types (synergy for simultaneous release) slightly different to ab as in two types but they did bring out merchandise.- wasnt at same time.

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