Media Convergence
There are many area’s of Convergence, there are Viral Marketing used convergence so you have information on old media marketing such as wanted posters, and new media is fan blogs and social networks. As the video game industry moved on they try to make the games more realistic such as in games such as GTA, the company Rock star use licensed music such as Kayne West and Ice cube for the radio stations, this made the game seem more life like. They also use Media Convergence for marketing they use trailers and release them in magazine articles and television adverts.
When you combine video games with the online world you get ‘multi-player, ways to communicate with people from other side of the world’. From this you get games such as ‘Cityville and Farmville’ this can only exist from Media Convergence, this happens through...
Distributed- face book
Marketed-Face book
Consumed-Face book.
Synergy is where there are two or more media organisations or products to ensure there is a larger effect, where as If they acted independently they success would not be very much.
Synergy is a certain stragedy designed to maximise the impact of the exposure of the brand/product/game. When Electronic arts came together in 2010 it was launching the world cup for fifa, so what they done was, on ever can of coke they would print a special code, so that when you go home and play on fifa you insert that code and you can unlock new ways of the game. This made people who were fifa fans and were interested on what it would unlock, made them buy cans of coke to receive the code. Many companies can receive synergy by creating a variety of the linked products. This mainly happens for the big budget games such as fifa, when this first came out the industry brought out toys, games, costumes, duvets etc. Also companies that have similar release dates bring out there products at the same time so that the marketing side of it can create a big launch, when this is done successfully it can lead to big opening weeks, but on the other hand if it doesn’t go as well as planned, it can cause big financial problems and lead to shortages and they will be left with leftover disks.
In a lot of businesses you get Proliferation, this is where one product becomes very popular and you get a lot of the same product, also being it could be a breakthrough of technology and lots of other companies want to get onto the market. When the Iphone came out lot of other companies realised how popular this was as everyone was buying this, so they though everyone wants touch screen and high technology phone so other companies decided to make similar phones. Where as the game consoles such as Nintendo DS and Wii, they all make different types of games. As you can play games on your phone and on the internet means, this allows the game consoles can create different games for console only.
There are many area’s of Convergence, there are Viral Marketing used convergence so you have information on old media marketing such as wanted posters, and new media is fan blogs and social networks. As the video game industry moved on they try to make the games more realistic such as in games such as GTA, the company Rock star use licensed music such as Kayne West and Ice cube for the radio stations, this made the game seem more life like. They also use Media Convergence for marketing they use trailers and release them in magazine articles and television adverts.
When you combine video games with the online world you get ‘multi-player, ways to communicate with people from other side of the world’. From this you get games such as ‘Cityville and Farmville’ this can only exist from Media Convergence, this happens through...
Distributed- face book
Marketed-Face book
Consumed-Face book.
Synergy is where there are two or more media organisations or products to ensure there is a larger effect, where as If they acted independently they success would not be very much.
Synergy is a certain stragedy designed to maximise the impact of the exposure of the brand/product/game. When Electronic arts came together in 2010 it was launching the world cup for fifa, so what they done was, on ever can of coke they would print a special code, so that when you go home and play on fifa you insert that code and you can unlock new ways of the game. This made people who were fifa fans and were interested on what it would unlock, made them buy cans of coke to receive the code. Many companies can receive synergy by creating a variety of the linked products. This mainly happens for the big budget games such as fifa, when this first came out the industry brought out toys, games, costumes, duvets etc. Also companies that have similar release dates bring out there products at the same time so that the marketing side of it can create a big launch, when this is done successfully it can lead to big opening weeks, but on the other hand if it doesn’t go as well as planned, it can cause big financial problems and lead to shortages and they will be left with leftover disks.
In a lot of businesses you get Proliferation, this is where one product becomes very popular and you get a lot of the same product, also being it could be a breakthrough of technology and lots of other companies want to get onto the market. When the Iphone came out lot of other companies realised how popular this was as everyone was buying this, so they though everyone wants touch screen and high technology phone so other companies decided to make similar phones. Where as the game consoles such as Nintendo DS and Wii, they all make different types of games. As you can play games on your phone and on the internet means, this allows the game consoles can create different games for console only.
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