Media Convergence: Grand Theft Auto 4 worked with licensed tracks for the radio stations in the games combining videogames and music to creat new realistic experience and environment.
Synergy: Synergy is used in making Grand theft Auto as the video game industry and the music industry are work together to make a bigger effect than if they had worked by themselves.
Proliferation: Rockstar is an example of proliferation as they have to adapt their GTA experience to suit the format as it became more popular.
Media Ownership: Call of Duty was developed by Infinity Ward and published by Activision.
Technological convergence: The playstation3 is an example as it is machine that can be used to watch Blu-Rays as well as able to play games and to surf the internet and organise and display digital content such as music and photos.
First party: A game created by the console manufacturers themselves or by a developer in which the console manufacturer has a controlling interest such as nintendo.
Second party: A game created exckusively for a specific console through a contract agreement with the console manufacturer such as insomniac and game freak.
Third party: A game made by a company that is completely independent from the manufacturers of the console that the game is play on such as EA games who make games of PS3.
Vertical Integration: Absorption into a single firm of several firms involved in all aspects of a product's manufacture from raw materials to distribution.
Rockstar games have become vertically integrated company by buying developers they have previously worked with, such as DMA design who became Rockstar North and Angel Studios who became Rockstar San Diego.
Horizontal Integration: A company that works with another company in the production process of the game.
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