Proliferation Task.

Games which are distributed to only social networking sites have also been subject to proliferation these games would be:
-Farmville

The benefits for the developers is that they can create content for numerous different machines and not controlled by the console manufacturers. Also the fact that people can now play games on anything, for example phones and internet, means that smaller companies can make different types of gams andnot compete with the bigger console games. However, a negative for the developers spend more money on marketing and advertising and there is such a wide range of content out there! Also pressure to sell means that it could result in less risk and innovation.

The benefits for the consumers is that they have so much to choose from, competition from all the big companies out there keep the price down which is a massive bonus! What is more, you can play games whenever you want, new technology allows games to be played wherever and whenever. Although, negatives for consumers is that there can be a confusion of what to buy? The choice is so big, what to buy is a big decision.. Which can also lead to people buying several machines to get the specific game they want, which can then create a less variety of choice.