Research Homework Task.

Media Convergence: When old and new media intersect in a way that the media producers and Video Game: In The Sims 3, the music industry was used during the making. Famous artists such as Pixie Lott, Katy Perry, Flo Rida and 3Oh!3 had to re-record some of there most famous songs in Simlish (Sim language). In the game this is played on the radio and when they sing, this not only attracts Sims fans but fans of the artists.
Music Industry+ Video Game = Media Convergence
In Fifa 12, they worked with TV Personalities/Commentators to give the game a more realistic effect as if you were watching the game. They worked with Sky Sports commentator Andy Gray and Alan Smith, plus the rest of the Sky Sports Team. This obviously played throughout the game.
Tv Industry + Video Games = Media Convergence

Synergy: The interaction of two or more agents to ensure a larger effect than if they act alone.
Video Game: Like mentioned above in the production for The Sims 3 they got major artists to re-record there songs and release them in Simlish. This comes under Synergy as it gives the game a greater effect.
Also Synergy, to promote Pixie Lotts Simlish song and the release of Sims 3, they released a small film on youtube. In this short clip it shows Pixie recording the song and promoting the game.

Proliferation: The Rapid increase in the number of a certain type of product.
In Fifa a new version is released every year. This is due to the popularity of consumption from the very first Fifa game which came out in 1994.

Technological Convergence: Convergence of media the occurs when multiple products come together to form one product with the advantages of all of them.
In 2008 for the Olympics, SEGA Sports released Mario and Sonic at the Olympic games for the Nintendo Wii after huge populatrity of the game SEGA connected with Nintendo again to release the game for Nintendo DS, this game was then later released for moblie phones. Not only is Technological Convergence it is also a product of Cross-Promotion in Synergy.

First Party Game: A game created by the console manufactures themselves or by a developer in which the console manufacturer controls the intrest.
Rare Ltd is a subsidiary of Microsoft Studios. They have created games such as Donkey Kong Adventure series and nowfocus solely on the Xbox Kinect device for microsoft.

Second Party Game: A game created exclusively for a specific onsole throught a contract agreement.
An example of this is the company Insomniac Games who develop games for Sony Platstaion platforms only. They have created games such as Spyro the Dragon and Resistance.

Third Party Game: A game created by a company that is completly independent form the manufacturers of the console game.
An example of this is Ubisoft, they make games such as I Am Alive, created for playstation 3 and xbox 360, and Far Cry 3, also made for PS3 and Xbox 360 plus PC.

Vertical Intergration: When a major company buys into another development company to help with development and marketing. An example of this is Rockstar.