Proliferation
Games which are distributed to only social networking sites have also been a subject to proliferation.
Games which are distributed to only social networking sites have also been a subject to proliferation.
Farmville is an example of a game that is played on only social networking sites, as it can only be consumed on the internet and no other way and is played on face book which is a social network site. Face book then created a game similar to Farmville called city Ville and SimCity which allows consumers to experience a similar game but in different contexts and is made by zynga which has now also developed the games to be able to download on iphone.
The benefits for the consumers of games that use proliferation are that games developers/publishers can create content for numerous different machines and so not controlled by the console manufacturers, Lots of different consoles give chance for innovation (DS, Wii, etc)–make different type of games. The fact that you can play games on the phone and internet mean smaller companies can make different types of games and not compete with the console big boys.
The negatives are that they have to spend more on marketing and advertising–as there’s so much other content out there. Pressure to sell means that it could result in less risk and less innovation (give the public what has sold before–just get loads of sequels).
Also that have to create different types of games for the different machines (GTA4, GTA China town Wars–also there’s over 9 different versions of FIFA 11, all have to be created).
The benefits for the consumers of games that use proliferation are that games developers/publishers can create content for numerous different machines and so not controlled by the console manufacturers, Lots of different consoles give chance for innovation (DS, Wii, etc)–make different type of games. The fact that you can play games on the phone and internet mean smaller companies can make different types of games and not compete with the console big boys.
The negatives are that they have to spend more on marketing and advertising–as there’s so much other content out there. Pressure to sell means that it could result in less risk and less innovation (give the public what has sold before–just get loads of sequels).
Also that have to create different types of games for the different machines (GTA4, GTA China town Wars–also there’s over 9 different versions of FIFA 11, all have to be created).
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