CONCEPT TO CONSUMPTION!

GRAND THEFT AUTO:

Developers	Rockstar Games   Rockstar North (formerly DMA Design)   Rockstar Leeds   Rockstar Toronto   Rockstar Lincoln

Publishers	Rockstar Games
Creators	David Jones Dan Houser Sam Houser

  Marketing

2008

Grand Theft Auto IV

22 million+

PS3 Greatest Hits / Platinum, Xbox 360 Platinum Hits

 Advertised: On television such as adverts, advertising signs. and internet.
Consumers
 Teenage boys and over 18's.

 CITYVILLE:                                                                                         


 Developer            Zynga

Designed for         Internet, so facebook and google

Consumers           Facebook users, Google+ users

Developed           A mobile phone version, which is available to download to iPhones. However, it is not connected to the web game.

Marketing           2 major music artists promoted their albums using CityVille, Lady Gaga items are available via Rewardville for a limited time. Enrique Iglesais made his appearance on CityVille as an avatar in October, giving players a task to build a Euphoria Arena.