Research Homework Task

Media convergence: Grand Theft Auto worked with the music industry to make the games seem more realistic. This is media convergence as there is two medias working together.

Synergy: Synergy is also used in the production of Grand Theft Auto, as the video game industry and the music industry are working together to ensure a larger effect than if they acted alone. Rockstar also used synergy in the marketing of GTA, as they timed their first trailer to coincide with the first GTA 4 magazine preview.

Proliferation: Angry Birds is an example of proliferation, as there was a rapid increase due to the game becoming more popular. 

Technological convergence: Sims is an example of technological convergence. It was developed by Maxis and published by Electronic Arts. It was originally for the PlayStation and the Nintendo 64, but fter the increase of popularity of the game, it was then released to the PlayStation 2 and Xbox and Nintendo GameCube, and also mobile phones and Apple products.

Media Ownership: Rockstar own the GTA brand - their developers are part of the same company, and so no one else can market the GTA games. 

Vertically intergrated: Rockstar is an example of this afer GTA selling 14.8 million copies, making them able to expand.

Horizontal intergrated: Rockstar also worked with Euphoria to add music and realism to the game.