Technological convergance, Media convergance, Synergy, Proliferation and Media ownership!

Technological Convergance:
Technological convergence is the modern presence of different types of technology to perform very similar tasks. This applies to 3 main consoles, the PS3, Xbox 360 and the Wii. The PS3 has an inbuilt blu-ray player, it can store digital information such as music and photos, and has a PS store. The Xbox has a DVD player, an Xbox live store,  you can connect to facebook and download films, demos and other downloadable content. The Wii is a virtual console with an I-player, you can play online and it has a separate in-built console which is the game cube, allowing you to play on the old technology games. These consoles are cosidered as "home entertainment centers" and they are used to bring families together as they produce more and more family style games, for example: Wii Sports, Kinect, Playstation Move.

Media Convergance:
Is the idea that because of the progress of technology, various different types of media (e.g. Computer, Television, Radio and Newspaper) are combining into a single media. For example, television and computer technology are increasingly becoming the same thing. Websites have video on them and the Internet is an important part of the offer of most broadcasters. Computers and network technology has allowed television to offer "video on demand" services moving away from traditional scheduled television.

Synergy:
Synergy is the promotion and sale of a product throughout the various companies of a media business, for example films, soundtracks or video games. Walt Disney founded synergistic marketing techniques in the 1930s by granting dozens of firms for the right to use his Mickey Mouse character in products and ads, and continued to market Disney media through licensing arrangements. These products can help advertise the film itself and therefore help to increase the film's sales. For example, the Spider-Man films had toys of webshooters and figures of the characters made, as well as posters and games.

Proliferation:
Proliferation is the increase in the amount of sales of that particular product. For example, a game on facebook might become increasingly popular so they change the cript of that game and turn it in to a game that is available to I-devices. Or a PS3 game may become incredibly popular, so the produder of that game might changed the script and make it playable on the Wii or Xbox 360.