Media Ownership, Media Convergence, Technological Convergence, Synergy, Proliferation, First Party Game, Second Party Game, Third Party Game, Vertical Intergration and Horizontal Intergration.

Media Ownership:
Video Game Example: Grand Theft Auto (GTA):
GTA is owned by the company Rockstar, and in relation to media ownership, GTA's developers are also part of the Rockstar comapny, which therefore means that the parts of GTA that Rockstar own/ have choice over is the production and the developing. Rockstar also created and now own their own game engine called RAGE.


Technological Convergence
Example of Technological Convergence: XBox 360
The original XBox only allowed consumers to play video games. But due technological convergence, the XBox 360 can now play video games AND play HD DVDs.
Synergy
Synergy is when two or more agents, media organisations or products work together to produce a larger effect on th consumer. Within this subject there is an area called cross promotion, where one product or video game is launched and something else is being advertised aswell. An example of this would be when Fifa world cup game was being launched, and Coke was being advertised at the same time. By this I mean that as a popular choice of drink for football fans, coke had fifa game codes printed on them to unlock new levels in the game.
Proliferation
An Example of Proliferation: iPhone and other smart phones:
Media convergence is when a game becomes popular or there is a break through in tehnology, and therefore the product e.g. iPhones are mass produced, and even copies like other android phones are produced.
First Party Game
Example: Naughty dog who made crash bandicoot.
First-party developers are companies that manufacter the game but also exclusively develops it.
Second Party Game
Example: Game Freak who develops the pokemon series:
This is when a company deveops and manufacters a game but may also have exclusive publishing agreements.
Third Party Game:
Third-party developers can be owned by larger third-parties, such as the relationship between Neversoft (creator of the Tony Hawk's Pro Skater series) and Activision. Because of this, much larger third-parties that also publish their own games are typically referred to as publishing houses.