Research Task: Homework

Media Convergence: Video Game

Rockstar worked with Euphoria to make their characters look more realistic. Animation + Videogame= Media convergence

Media Ownership: Video Game

The video game Halo was developed by Bungie and Ensemble studies and then published by Microsoft of studies.

Technological convergence:

Star wars originally a film now a videogame, hardware is diverging whilst media content is converging.

Synergy: Cross Promotion

Electronic arts were promoting their world cup game in 2010 they had a cross promotion with coke. Special cans of coke had printed words on them and that when playing fifa the printed words could unlock new game content. Making it beneficial for Electronic arts and EA sports= SYNERGY

Proliferation: IPhone

Big company and almost everyone is familiar with it so companies learn that consumers want a touch screen phone with lots of cool apps. So now smart phones with similar features are enhanced

First Party Game:

A game created by console manufacturers themselves. I.e. RARE or NAUGHTY DOG

Second Party Game:

A game created for a specific console through a contract agreement with the console manager. I.e. Game Freak

Third Party Game:

A game made by a company that is completely independent from the manufacturers of the console that the game is played on. Example of game maker Trian Woods, he launched his first major game, Rift, and now it is being published by other games companies.

Vertical integration

Is the integrating of successive stages in the production and marketing process under the ownership or control of a single management, Example: Grand theft auto making 14.8 million copies, making Rockstar rich.

Horizontal Integration:

Company that gains other companies that are involved with the same stage of production process.