Media Convergence: Red Dead Redemption, Rockstar games worked with the music industry to create the authentic cowboy tunes which play throughout the game. music industry + videogame industry= media covergence.
Synergy: EA games and coke used eachothers products to promote one and other. Some cans of coke had unique codes on them which could be used to unlock new features on fifa (EA). This was very benefitial for both coke and EA.
Proliferation: GTA became very popular as it sold millions of copies, so Rockstar decided to make lots of different versions of GTA e.g GTA Vice City and GTA china town. Therefore Rockstar new the game would make them more profit bacuse of its popularity.
Technological Convergence: The Sims was first released as a PC game but soon became very popular so it was then made for other platforms such as playstation, xbox, nintendo ds and apps.
Media Ownership: Rockstar own GTA brand, their developers are part of the same company. Therefore no one else can market the GTA games.
Vertical Intergration: A single company which is involved in all aspects of the game (production, devloping, marketing etc). E.g Rockstar.
Horizontal Inergration: Just like synergy because it is when a company works with another company. E.g the developer and the publisher are different.
First Party Game: Produced by the manufacturer of the primary company or company which has been aquired by the manufacturer. An example of this is Naughty Dog Inc was accuired by Sony in 2001.
Second Party Game: An independent developer making games for just one manufacturer. E.g Pokemon (Game Freak developing games for Nintendo).
Third Party Game: EA develops games for sony PS3- the company that makes the game is different to the company that makes the consol.
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